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Standard salary benchmarks often rely heavily on job titles and location, overlooking the critical factor that truly determines value: demonstrable competency. This leads to frustration on both sides – individuals feel undervalued or unsure how to justify their worth, while companies struggle with inconsistent pay, difficulty attracting top performers based on skill, and retaining talent fairly. Relying on incomplete data creates ambiguity, hinders confident decisions, and can perpetuate pay inequity.

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A color block

Color blocks are a simple and effective way to present and highlight your content. Choose an image or a color for the background. You can even resize and duplicate the blocks to create your own layout. Add images or icons to customize the blocks.

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Another color block

Color blocks are a simple and effective way to present and highlight your content. Choose an image or a color for the background. You can even resize and duplicate the blocks to create your own layout. Add images or icons to customize the blocks.

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Great stories have a personality. Consider telling a great story that provides personality. Writing a story with personality for potential clients will assist with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.

Great stories are for everyone even when only written for just one person. If you try to write with a wide, general audience in mind, your story will sound fake and lack emotion. No one will be interested. Write for one person. If it’s genuine for the one, it’s genuine for the rest.

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